The Business and Entertainment Journey of Cordell Broadus

Cordell Broadus is an American creative entrepreneur, filmmaker, fashion personality, and former college football prospect who has developed an identity far beyond being the son of hip-hop legend Snoop Dogg. Born into one of entertainment’s most recognizable families, he attracted major public attention during his teenage years because of his football ability.

He was considered one of the country’s promising wide receivers and eventually committed to UCLA. However, his life took an unexpected turn when he decided to leave football and focus on filmmaking, fashion, branding, technology, and entrepreneurship. Today, his career reflects a combination of creativity, business interests, entertainment, and family life.

Essential Facts About Cordell Broadus

DetailInformation
Full NameCordell Broadus
Date of BirthFebruary 21, 1997
Age29 years
BirthplaceLos Angeles, California, United States
ParentsSnoop Dogg and Shante Broadus
HeightAround 1.91 m (6 ft 3 in)
EducationUCLA, Bishop Gorman High School
Former CareerElite Football Prospect
Football PositionWide Receiver
College TeamUCLA Bruins
Current ProfessionCreative Director, Entrepreneur, Filmmaker
Wife/PartnerPhia Barragan
ChildrenCordoba Journey, Chateau, Symphony Sol
Known ForFashion, Film, Business, Gaming and Creative Direction
Notable ProjectStranger Than Heaven

Family Roots and Early Life

Cordell Broadus was born on February 21, 1997, in Los Angeles, California. He is the second son of Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., and Shante Broadus. Growing up in a famous family meant that much of his childhood received public attention, but his parents also gave him opportunities to explore interests outside the entertainment industry.

He grew up with siblings Corde Broadus, Cori Broadus, and Julian Corrie Broadus. Although his father’s career in music created an obvious connection to entertainment, Cordell developed a strong interest in sports during his younger years. Football eventually became the activity that placed him in the national spotlight before he discovered that his long-term interests were actually closer to creative work.

Cordell Broadus
Cordell Broadus

High School Football Rise

The story of cordell broadus high school football is one of rapid development and increasing national attention. He began his high school journey at Long Beach Poly and later transferred to Diamond Bar High School in California. During his junior season at Diamond Bar, he recorded 60 receptions for 685 yards and eight touchdowns, numbers that helped establish him as a serious college prospect.

He later transferred to Bishop Gorman High School in Las Vegas, one of the most recognized high school football programs in the United States. During his senior season, he caught 39 passes for 602 yards and 11 touchdowns while helping the team complete an undefeated campaign and win a state championship. His performances earned him Under Armour All-American recognition and helped turn him into a nationally ranked recruit.

Standing around 6 feet 2 inches and weighing close to 195 pounds during his recruiting years, he had the size and athletic ability college coaches wanted in a wide receiver. His recruitment attracted offers from major programs including USC, LSU, Notre Dame, Florida State, Arizona, Arizona State, Baylor, and others.

The UCLA Football Chapter

The story of cordell broadus ucla became one of the most talked-about college football recruiting stories of 2015. On National Signing Day, he committed to the UCLA Bruins under head coach Jim Mora. The decision received even more attention because Snoop Dogg has long been associated with UCLA’s rival, USC.

Despite the excitement surrounding his recruitment, Broadus never played a regular-season game for UCLA. Before the 2015 fall training camp, he decided to step away from the football program while remaining enrolled at the university as a student. He wanted to explore his academic and creative interests, particularly filmmaking.

His relationship with the football program was not immediately over, however. In 2016, he returned as a walk-on and participated in spring practices. The comeback generated renewed interest, but it lasted only a short time. Later that year, he left football for good and concentrated on creative studies and business projects.

The Decision to Leave Football

Broadus’s choice was more personal than many people first realized. Football had been a major part of his life for years, but he eventually realized that the sport was not where his heart was. He later explained that one of his biggest motivations for playing had been making his father proud.

That realization changed how he viewed his future. Instead of continuing toward a professional football career simply because he had the physical ability to do so, he chose a path that felt more authentic to him. His decision is an important part of his story because it shows that success is not always about following the opportunity that looks most impressive from the outside.

Entering Film, Fashion and Media

After leaving football, Broadus began building a career around creativity. His education at UCLA helped him develop an interest in filmmaking and storytelling, while his exposure to entertainment and fashion opened additional opportunities.

He became involved with Film School Productions and later worked through Channel 21 Creative Agency, focusing on visual storytelling, branding, commercial projects, and creative direction. Rather than depending solely on his family name, he began developing projects that combined entertainment with business strategy.

Fashion also became an important part of his professional identity. His modeling work connected him with internationally recognized names in the fashion industry, including Tommy Hilfiger and Dolce & Gabbana. He has also been associated with campaigns involving brands such as MCM Worldwide and Kenneth Cole. This transition demonstrated how easily his athletic image could be reshaped into a broader creative brand.

Business Ventures and Growing Net Worth

Cordell Broadus net worth is estimated to be over $2 million, based on his independent career and business ventures, largely driven by his work outside of music and traditional celebrity appearances. His income comes from multiple creative and entrepreneurial ventures, and while exact figures are not publicly confirmed, he is widely recognized for building financial success through private business interests and independent projects.

One of his notable roles has been as Creative Director of Dr. Bombay Ice Cream. The brand developed from Snoop Dogg’s broader business and entertainment ecosystem, and Cordell has been involved in areas such as product development, flavors, branding, and retail strategy. His work shows that his career is not limited to entertainment but also includes consumer products.

He has additionally explored Web3, NFTs, digital entertainment, gaming, and technology. His involvement with concepts such as Bored Taco and other digital ventures reflects his interest in combining popular culture with emerging technology. He has also worked on music and entertainment projects through Real Queen Sound and other creative initiatives.

Relationship With Phia Barragan

When people search for cordell broadus wife phia, they are generally referring to Phia Barragan, a model, fashion influencer, and creative personality who has been closely connected with Broadus for several years. The couple has maintained a relatively stylish public presence, appearing together at fashion events and other high-profile occasions.

The couple’s relationship has developed into a family-centered life, and they share three daughters. Their children are Cordoba Journey Broadus, Chateau Broadus, and Symphony Sol Broadus. Although the family occasionally appears in public settings, Broadus and Phia have generally kept many personal details away from the intense level of attention associated with Snoop Dogg’s household.

Information about cordell broadus wife nationality identifies Phia Barragan as American. She has developed her own image through fashion and lifestyle content, and her interests often overlap with Broadus’s creative and entrepreneurial work.

Age, Height and Other Personal Details

As of 2026, cordell broadus age is 29. He was born on February 21, 1997, which places him among the younger generation of entertainment entrepreneurs connected to the Broadus family.

His physical appearance was particularly relevant during his football career because he was recruited as a wide receiver with college-ready size. cordell broadus height is commonly listed at approximately 1.91 meters, or about 6 feet 3 inches. During his high school recruiting period, his combination of height, speed, route-running ability, and athleticism helped make him an attractive prospect for major college programs.

The Truth About The Voice Audition

Another subject that has generated considerable confusion online is cordell broadus the voice audition. Viral social media posts have claimed that he secretly appeared on The Voice, performed a dramatic version of “Lean on Me,” and surprised his father during a blind audition.

Those claims are not supported by credible evidence. The dramatic stories circulating online have been described as fabricated or AI-generated entertainment content. Edited footage, artificial voices, misleading captions, and recycled clips can make fictional events appear authentic, particularly when a famous celebrity family is involved.

Snoop Dogg’s real connection to The Voice is genuine, as he has participated in the program as a coach. However, that should not be confused with a documented audition by Cordell. This distinction is important because viral celebrity stories can spread quickly even when the original event never happened.

Cordell Broadus and Stranger Than Heaven

Entertainment fans also have a new reason to watch his career develop through gaming. cordell broadus stranger than heaven refers to his involvement in the upcoming action-adventure title Stranger Than Heaven from RGG Studio and SEGA.

Broadus is associated with the character known as The Veiled Stranger, while his father, Snoop Dogg, is also involved in the project as Orpheus. The collaboration is particularly interesting because it brings together music, gaming, acting, digital performance, and family connections in one major entertainment project.

The game is positioned as a prequel connected to the Like a Dragon universe and is scheduled for release in January 2027. His participation represents another step in the gradual expansion of his career beyond traditional fashion and business projects.

NFL Dreams and Football Career

Despite his impressive football background, cordell broadus nfl is not a story about an NFL career. He never played professional football and never entered the NFL as a player. His football journey ended during his college years before he could reach the professional draft process.

This is an important distinction because his high school recruiting profile created expectations that he could eventually become a professional athlete. With major scholarship offers and four-star status, he certainly had the opportunity to pursue that direction. However, he voluntarily chose another path.

Instead of measuring his future through football statistics, Broadus began investing his energy in film, fashion, branding, consumer products, technology, and entertainment. His career illustrates how an individual can leave a promising traditional path and create a different definition of success.

A Career Built Around Reinvention

The question of who is cordell broadus cannot be answered simply by calling him Snoop Dogg’s son or a former football player. His background explains why he became famous, but his later choices explain why he remains relevant.

Cordell Broadus
Cordell Broadus

Broadus has successfully moved between several industries that rarely overlap so naturally. His football background gave him public recognition, UCLA exposed him to film and creative education, fashion introduced him to global brands, and entrepreneurship allowed him to develop products and business ideas. His involvement in gaming and digital technology has added another dimension to that career.

His journey also demonstrates the value of recognizing personal interests rather than following expectations created by family, fame, or public opinion. Football could have been his entire identity, but he chose to explore other possibilities.

Conclusion

Cordell Broadus has built a career that is considerably broader than the football story that first introduced him to national attention. From being a highly rated wide receiver at Bishop Gorman to committing to UCLA and eventually walking away from the sport, his early life was shaped by athletics. His later years, however, have focused on film, fashion, consumer products, Web3, gaming, branding, and creative direction.

His relationship with Phia Barragan and their three daughters represents another important part of his life away from business. At the same time, his upcoming involvement in Stranger Than Heaven shows that his entertainment career continues to expand into new areas.

One of the most notable aspects of his journey is that he chose not to let football define his entire future. Instead, he chose to follow creative interests and build an independent professional identity. That willingness to reinvent himself remains one of the strongest themes in the story of Cordell Broadus.

Frequently Asked Questions

1. Who is Cordell Broadus?

He is an American creative entrepreneur, filmmaker, fashion personality, and former elite football prospect. He is also the son of rapper Snoop Dogg and Shante Broadus.

2. How old is Cordell Broadus?

He is 29 years old. His birthplace is Los Angeles, California, where he was born on February 21, 1997.

3. Did Cordell Broadus play football at UCLA?

Yes, he committed to UCLA in 2015, but he never played a regular-season game. He eventually left football to focus on filmmaking, fashion, and business.

4. Why did he quit football?

He later explained that he had partly played football to make his father proud. After realizing that his real interests were in creative work, he decided to leave the sport and follow a different career path.

5. Who is Phia Barragan?

Phia Barragan is an American model, fashion influencer, and entrepreneur who has a long-term relationship with Broadus. They have three daughters together.

6. Did he ever play in the NFL?

No. He left competitive football during his college years and never entered the NFL Draft or played for a professional football team.

7. Is the The Voice audition story real?

No. Claims about him appearing as a secret contestant on The Voice are not supported by credible evidence. Viral videos and stories about the supposed audition have been linked to fabricated or AI-generated content.

8. What is Cordell Broadus known for today?

He is known for his work in creative direction, filmmaking, fashion, consumer products, digital entertainment, gaming, and entrepreneurship. He has also been involved in the upcoming game Stranger Than Heaven.

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